Despite the rise and convenience of ecommerce, shoppers still largely prefer to shop in-store, with a March 2025 YouGov poll ...

The latest Fast-Moving Consumer Goods (FMCG) digital marketing best practice, briefings, case studies, statistics, trends, and more, from Econsultancy.

Deputy Insights Editor Rebecca is Deputy Insights Editor at Econsultancy. She is an avid follower of all things digital culture, a technology enthusiast, and an ardent fact-checker. Her favourite ...

Effective site search functionality on a company’s website is an increasingly important component of a successful digital strategy. Companies are typically increasing their investment in site search ...

What are the key principles of launching a training programme, and how can you design persuasive learner comms to get your training off to the best start?

When I started looking at user journeys for CrowdShed.com and the tools we’d need to deliver a good quality UX, one of the first areas I looked at was forms. Form abandonment is a headache for all ...

Singapore’s DBS Bank, the largest bank in Southeast Asia, is profiting from its digital investments in a big way. At an investment conference, DBS CFO Chng Sok Hui revealed that the bank now generates ...

Digital Shift Q3 2025 explores the increasing automation of advertising, the emergence of context engineering, and brand building in an AI-dominated era.

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

From Google announcing multi-modal ‘ multisearch ’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

In this regularly updated stats roundup, we include figures on ad spend, platform usage and consumer behaviour, to help add some context to social media trends.

From innovations in packaging to carbon neutral shipping - what are ecommerce brands doing to drive sustainability (without compromising the convenience that customers have come to expect)?