Influencer ad disclosure is taking a backseat as brands feel pressure to drive performance, but new watchdogs are emerging.

Old Spice, MLB, Poppi and Woodford Reserve are among the brands that gained ground with boomers in the second quarter.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. Influencer ad ...

Colle McVoy’s in-house design team crafted the visual identity to be felt, not just seen, at every touchpoint.

Influencer ad disclosure is taking a backseat as brands feel pressure to drive performance, but new watchdogs are emerging.

Influencer ad disclosure is taking a backseat as brands feel pressure to drive performance, but new watchdogs are emerging.

Ad Age’s latest reader survey explores how industry experts—including you—see the advertising world evolving over the next ...

Optimizing AI in marketing campaigns has mostly focused on efficiency, but Linqia’s Resonate platform aims to make AI ...

AI-driven platforms now target audiences based on how users respond to creative assets, making creative performance the ...

Human Nature’ looks as issues like cost of living, economic uncertainty and financial aspirations through a disarming lens.

While overall marketing hiring has flattened, chief marketing officers continue to be in demand.

In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI ...