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Greg Knipp, the longtime CEO of Omnicom-owned multicultural agency Dieste, has died. Knipp, 57, died suddenly in his sleep, ...

Old Spice, MLB, Poppi and Woodford Reserve are among the brands that gained ground with boomers in the second quarter.

Influencer ad disclosure is taking a backseat as brands feel pressure to drive performance, but new watchdogs are emerging.

Colle McVoy’s in-house design team crafted the visual identity to be felt, not just seen, at every touchpoint.

Influencer ad disclosure is taking a backseat as brands feel pressure to drive performance, but new watchdogs are emerging.

Ad Age’s latest reader survey explores how industry experts—including you—see the advertising world evolving over the next ...

Optimizing AI in marketing campaigns has mostly focused on efficiency, but Linqia’s Resonate platform aims to make AI ...

AI-driven platforms now target audiences based on how users respond to creative assets, making creative performance the ...

Marketers should stop treating AI as a cost-cutting tool and start using it to scale ideas, empower talent and drive growth.

In a move that could upend how brands, agencies and creators work with the retail giant, Walmart is developing autonomous AI ...

Daniel Blake’s new brand channels resilience and multifunctionality to challenge Celsius and energize a comeback.