The first half of Wednesday Season 2 returns with a bang, soaring up the Streaming Top 10 to take the No. 1 spot.

Samba TV also reported explosive growth in CTV viewing, with CTV viewership up 46% in Q2 (April to June), a significant ...

With 5.3 million posts under the #WhatToWatch hashtag and three quarters of users saying TikTok influences what they watch ...

Two of Netflix's biggest hits ever - "Wednesday" and "KPop Demon Hunters" - focus on strong female characters confronting the ...

Samba TV released its second annual State of Diversity on TV report, which delves into the current state of representation on screen — and what they found was rather disappointing for those ...

Samba TV’s findings show a positive correlation of 43% among households with Black, Hispanic, Asian, mixed race, or another non-white ethnicity watching programs with higher percentages of non ...

“Samba TV has been investing in research and development for generative AI and ML-based analysis of video for more than a decade,” said Ashwin Navin, CEO and Co-founder of Samba TV, in a statement.

Samba TV, a provider of TV technology for audience data and omniscreen measurement, has announced the integration of Affinity Solutions’ Purchase Media Metrics (PMM) data to empower brands and ...

With the partnership, FreeWheel clients are now able to activate audiences that use Samba TV data from 38 million U.S. televisions, inclusive of upward of 1,000 prebuilt Samba TV audience segments.

NEW YORK—Samba TV has partnered with Affinity Solutions to offer brands and advertisers cross-platform measurement of return on ad spend (ROAS) and targeted solutions, the company said today. The ...

Samba TV, a specialist in television data and measurement, has announced a strategic partnership with Admo.tv, a European player in TV Analytics, to bring a new measurement and attribution solution to ...

Samba TV publishes more Smart TV apps than any other company in the world, and Samba TV's software and applications are currently available on over 30 million screens in 118 countries.