New collaboration brings together Samba identity graphing technology with Snowflake’s secure data infrastructure enabling AI Agents to redefine media optimizationSAN FRANCISCO, Aug. 14, 2025 (GLOBE ...

Samba TV, a specialist in AI technology for media analytics, has launched its Snowflake Native App for identity resolution, ...

Samba TV also reported explosive growth in CTV viewing, with CTV viewership up 46% in Q2 (April to June), a significant ...

The analysis shows brands shifting media investments to capture the attention of viewers rapidly adopting streaming, marked ...

Starbucks doubled down on TV with 88% increase, while Dunkin pulled back -61%; T-Mobile led the Telco sector with TV investment up 34%, while Verizon shifted away from TV -37% SAN FRANCISCO, Aug. 07, ...

Samba TV, a specialist in AI-driven media intelligence, has released its H1 2025 State of Advertising report revealing a ...

Starbucks doubled down on TV with 88% increase, while Dunkin pulled back -61%; ...

Revised outlook, with and without political advertising, is a 1.5% decrease from the firm’s March 2025 forecast ...

Netflix dominates the streaming Top 10, while KPop Demon Hunters continues to climb the list weeks after release.

The Samba TV Wrap report has spent all summer highlighting Netflix's successes. This week, the streaming giant found a way to ...

Viewership for Stephen Colbert's "Late Show" shoots up after CBS cancellation. The comedian saw his numbers jump sharply in days after controversial decision.

Apple TV+ is bringing its A-game in August with the release of exciting new shows such as Chief of War, Platonic Season 2, ...