Truly successful brands aren't just built, they're developed. Rare Beauty’s CPO Joyce Kim lifts lid on brand purpose at Vogue ...

Similar to Rare’s original Soft Pinch Liquid Blush, Bouncy Blush has jaw-dropping pigmentation with a matte finish. But the ...

Stephen Curry shocked the sneaker world in 2013 when he left Nike for a lesser known brand called Under Armour. Under Armour Founder & CEO Kevin Plank shares the story of how the lured their biggest ...

With more than 600 dead pythons under her belt, Amy Siewe aka the "Python Huntress," is one of a handful of women among ...

An honest look at whether star-powered beauty brands are worth your money — or if drugstore staples do it better.

See the viral makeup and skin care from Rhode, Rare Beauty, and Urban Decay that made the cut after a beauty editor threw out more than 150 products.

Mrucha Beauty, incorporated in January 2024 as a private limited entity headquartered in Mohali, operates in the mid-premium ...

Hailey Bieber ’s beauty and skin-care brand Rhode has been acquired for $1 billion by Elf Beauty, pending approvals, marking ...

As if Selena Gomez’s stellar voice and acting skills weren’t enough, the “bluest flame” singer proved a triple threat in 2020 when she launched her very own cosmetics brand, Rare Beauty.

Just one day after the announcement, Selena's cosmetics company Rare Beauty posted two snaps of Selena and simply captioned them with, 'Still here.' One of the images showed the Bad Liar ...

Gomez used the Rare Beauty Positive Light Under Eye Brightener to start her routine and dotted the product on her face. She then blended into her under eyes with a fluffy brush before going in ...