Truly successful brands aren't just built, they're developed. Rare Beauty’s CPO Joyce Kim lifts lid on brand purpose at Vogue ...

Similar to Rare’s original Soft Pinch Liquid Blush, Bouncy Blush has jaw-dropping pigmentation with a matte finish. But the ...

If Rare Beauty knows how to do two things, they are how to make a quality makeup product—and how to make the said product go viral. The brand itself has 3.4 million followers on TikTok and a ...

Check Your Freezer—Popular Ice Cream Recalled Due To Potentially Life-Threatening Allergen Israel activates 'Barak Magen' aerial defenses for system's first ever interception Officers who cover their ...

That sentiment is baked into the DNA of Rare Beauty, the brand founded by Selena Gomez to challenge unrealistic standards and offer a more authentic approach to beauty. It’s all about makeup ...

Rare Beauty, the cosmetics brand founded by singer and actor Selena Gomez, launched its first global brand campaign, titled “Every Side of You,” per details shared with sister publication ...

An honest look at whether star-powered beauty brands are worth your money — or if drugstore staples do it better.

It’s not often that a beauty brand reshapes how we talk about mental health. But Rare Beauty, founded by Selena Gomez, has done just that — built a mission-driven business where beauty meets ...

Not me. So when I tried the Rare Beauty Soft Pinch Liquid Blush from Selena Gomez’s spring collection, I expected to find another basic blush formula that would fade from my cheeks after a ...

So when I heard Rare Beauty was launching a matte version of its wildly popular Soft Pinch blush, I was both intrigued and a bit surprised. Well, after trying it out, I found myself reconsidering ...