Amazon revealed two NFL matchups set for Prime Video's 2025 schedule on Black Friday and Christmas Day during its upfront presentation in New York.

Amazon Prime Video will add NBA games to its Black Friday lineup, which also features an NFL game, as well as another Christmas matchup.

Amazon announced two new football documentaries headed to Prime Video on Monday. In partnership with Skydance Sports and NFL Films, the streamer will spotlight the New York Jets and Hall of Fame wide receiver Terrell Owens in separate projects.

Prime Video has ordered two new sports documentaries from Skydance Sports and NFL Films, a six-part series about the New York Jets and a feature-length documentary about Hall of Fame wide receiver Terrell Owens,

Deion Sanders is bringing his story to a streaming audience. The Colorado Buffaloes head coach announced on Wednesday that a new series centered around the NFL Hall of Famer's life will be coming to the streaming platform Netflix in 2026. "Prime Time is going prime time in Netflix in 2026," Sanders said in a promotional video for the series.

Prime Video is betting that the addition of the WNBA and new ad tech can help its sports offerings stand out from linear-focused competitors.

Amazon's Prime Video has been working on its holiday ad game. After debuting an NFL game on "Black Friday" in 2023, the streaming giant plans to add NBA games to the mix, bolstering its efforts to woo some of the millions Madison Avenue typically spends in the run-up to the end-of-year holidays.