Owning a pair of Marty McFly’s power-lacing sneakers from the Back To The Future Part 2 movie seemed like an impossible dream ...

"What happens if he doesn't do any of those three but still sells shoes?" - Nike built a backdoor into Michael Jordan's first ...

"It's a little steep" - Nike founder Phil Knight wanted to sign Lonzo Ball, but LaVar's demands were unreasonable originally appeared on Basketball Network. Lonzo Ball was such a good player in ...

UCF football announced a new era on social media Tuesday morning, revealing uniform updates ahead of Scott Frost's return to the sidelines.

A recent scientific study concluded a woman can run one mile in under 4 minutes. In the coming days, Faith Kipyegon will test ...

How Nike's Air Jordan line forever changed the landscape of sports marketing, creating a template for athlete-brand partnerships.

Jett Washington, the nephew of late Los Angeles Lakers legend Kobe Bryant, has committed to play football at the University ...

The Cougars have beaten out the Ducks for a number of prized recruits in recent years. Will the trend continue?