The journalist and series producer pays tribute to the unorthodox and disarming dedication of this year's Magnify Award ...

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Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

Warner Bros. Discovery announced what at least a few branding experts saw coming: the streaming service known as Max is reverting to its previous name, HBO Max. This is the fifth name change for ...

First, there was HBO. Then there was HBO Max. Then there was Max. Now, Warner Bros. Discovery is going back to HBO Max. That's pretty funny! But behind the scenes, there's a serious story ...

HBO Max is once again the name of Warner Bros. Discovery's flagship streamer. It's one in a long line of rebrands and logo changes. We took a trip down memory lane and dug into all the ...

Apple's WWDC 2025 Keynote: Follow along with our live blog. Two years after changing the name of HBO Max to just Max, Warner Bros. Discovery (WBD) is reversing its decision. Starting this summer ...

Consider recent acclaimed shows such as Adolescence, Baby Reindeer, and Beef from Netflix, or Shōgun and The Bear on Disney+, ...

HBO Max is making a comeback—again. Warner Bros. Discovery has announced that it’s rebranding its streaming service from Max back to HBO Max, just a year after dropping the “HBO” label in ...

Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO ...

In 2023, Warner Bros. Discovery merged HBO Max and Discovery+ into a single streaming app called Max, with the puzzling decision to remove the HBO from the streaming app’s brand. Surprise ...