Max’ rebranding back to ‘HBO Max
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The decision to rebrand from HBO Max to Max and back again has people laughing. At least HBO Max can laugh at itself, too.
Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max.
Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a Turner Networks) upfront. O’Brien wasn’t there, instead appearing via a quick,
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that hasn't stuck. Here's what to know about the rebrand (and some others of note).
Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding. The streamer used to be called Max.
"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said. In a separate X post, Max shared a GIF of another HBO
Discovery, the parent company of Max ― oops! HBO Max ― said reverting to the original name “will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering.