The soccer star launches BEEUP, a better-for-you fruit snack that combines 'honey's superfood power' with natural fruit ...

What began as a simple backyard hobby has turned into a new food venture for David Beckham .

David Beckham, the famous footballer, is launching a honey snack brand called BEEUP. It started as a hobby during lockdown ...

Neff, co-founder of brand incubator Beach House Group, has partnered with the former professional soccer player, the one-time ...

David Beckham's love for beekeeping and honey led to the launch of his new snack line, Beeup — a honey-powered fruit snack ...

David Beckham has launched a new snack brand called BEEUP. It is inspired by his hobby of beekeeping, which started during the COVID-19 lockdown in 2020.

David Beckham, the famous footballer, is launching a honey snack brand called BEEUP. It started as a hobby during lockdown with his son Cruz. He partnered with Shaun Neff to create honey fruit snacks.

David Beckham's new BEEUP snacks use real honey for natural energy. Now available in Target stores nationwide.

David Beckham teams up with entrepreneur Shaun Neff to launch honey-based fruit snacks inspired by his lockdown beekeeping ...

Mike Keown, who has 40 years' experience in consumer packaged goods, has been appointed CEO of the new company.