Walmart has renegotiated its agreement with Trade Desk and now has the option to use ad-buying platforms of other firms.

Amazon’s most direct rival in handling ad sales across the web, the Trade Desk, could be in danger of losing one of its most ...

Processed-food giants and produce growers are tweaking products and ads to reach the Make America Healthy Again movement. But ...

Walmart leverages generative AI to tap into retail growth while navigating pricing challenges and evaluating investment ...

Disney Entertainment is restructuring its marketing division, with executives Asad Ayaz and Shannon Ryan each taking on new ...

Disney Entertainment TV marketing chief Shannon Ryan will also add streaming to her purview ahead of the Disney+-Hulu integration ...

Disney Entertainment is combining film, TV and streaming marketing under Asad Ayaz. Shannon Ryan adds DTC marketing oversight ...

Target learned it can't beat Walmart and Costco at their own game. Now the company is returning to what made it special in ...

"When someone brings an item to the register to be scanned, the price must be right," Santa Clara District Attorney Jeff ...

Products seated in fulfillment centers have for a long time deposited a monthly storage fee. The slow -moving list not only blocks the valuable location, but also eats into your profit margin. Walmart ...

Walmart Inc. (NYSE:WMT) has agreed to pay a hefty sum of $5.6 million to settle a lawsuit accusing the retail giant of ...

Beyond being a global pop superstar, Swift is a master marketer. Here are five Swift strategies for entrepreneurs to emulate.