Ever since he proposed his tariff plan on the campaign trail, economists have warned that Donald Trump's import taxes would ...

Walmart has renegotiated its agreement with Trade Desk and now has the option to use ad-buying platforms of other firms.

Leveraging AI agents and technology to enhance associate productivity is a key priority for Walmart’s 2.1 million employees.

Processed-food giants and produce growers are tweaking products and ads to reach the Make America Healthy Again movement. But ...

Though spending forecasts are bleak, value-focused messaging and smart social media plays could help brands transcend the turbulence.

Treasury Secretary Scott Bessent was finally able to admit that tariffs are indeed a tax on American importers and consumers, ...

MAGA is pretending that progressives are up in arms over the Sydney Sweeney “great jeans” ad, which, credit to American Eagle, I guess.

After American Eagle’s Sydney Sweeney debacle, an iconic American fashion brand shows how speaking to diverse consumers is a creative win.

American Eagle's ad campaign featuring the 27-year-old star captured the internet's attention. An advertising expert says that means it worked and may signal a shift away from more inclusive ads.

Conservatives piled on media outlets indulging the backlash to an American Eagle ad campaign starring Sydney Sweeney, which critics are calling racist.

Last Wednesday, American Eagle announced its new ad campaign called “Sydney Sweeney has great jeans.” The company’s stock has soared since the ads featuring the “White Lotus” and ...

Texas Senator John Cornyn's reelection campaign is launching a digital ad buy hitting his Republican primary challenger, Texas Attorney General Ken Paxton, on allegations of mortgage fraud.