Shopify reports the WNBA is experiencing significant growth, with fan engagement and merchandise sales surging, creating ...

Washington Mystics' TV viewership has surged 34% in the D.C. and Baltimore markets, driven by a young roster and innovative ...

INDIANAPOLIS — As WNBA commissioner Cathy Engelbert held a press conference in the depths of Gainbridge Fieldhouse ahead of ...

In Indianapolis, the WNBA All-Star weekend has attracted a flurry of brand sponsorships. With women's basketball popularity ...

The abrupt cancellation of "The Late Show With Stephen Colbert" drove a ratings surge to late night shows across the board.

The Athletic asked 39 WNBA players who they believe will be the face of the WNBA in fiv years. How many responded with ...

Caitlin Clark's absence was felt during the WNBA All-Star Game, as ratings took a hit without the injured superstar on the ...

Saturday night's WNBA All-Star Game in Indianapolis was historic-not just for its oncourt action, but for the powerful ...

As a result, fans were quick to voice their disappointment online when Olympic gymnast Simone Biles, not Clark, was named ...

Yet as Brewer analyzed attendance and viewership figures from the 2024 season, these indicated that Clark’s influence was singularly responsible for the surge of new interest in the WNBA.

A’ja Wilson, a two-time WNBA champ and three-time MVP, put up a modest 15 points with three rebounds and assists. While not a ...

The WNBA has changed significantly since the Detroit Shock left in 2010, expanding to new cities and increasing in value. A new media rights deal worth $200 million annually has boosted the league's ...