Southwest Airlines ends its free checked bags policy starting May 29, implementing $35-45 fees while preserving perks for premium customers and loyalty members.

Southwest ends its iconic "bags fly free" policy, implementing a US$35 fee for the first checked bag and US$45 for the second.

Farewell to “Bags Fly Free” One of the airline industry’s most recognizable perks is getting grounded. As of Wednesday, Southwest Airlines will begin charging most customers

The strategic shift suggests Southwest is working to increase enrollment ... transform its business model while retaining the customer loyalty that has been instrumental to its past success.

This is how you destroy customer preference. This is how you destroy loyalty. And this ... that the decision marks a significant shift from Southwest's 54-year history and comes amid mounting ...

“When you build up a level of customer loyalty around ... something different. “If Southwest wants to stay competitive, it needs to think beyond this policy shift. What are they doing ...

DALLAS — A shift is on the horizon at Southwest Airlines. The carrier known for its customer-friendly policies and affordable airfare announced changes to its baggage and fare structure in an ...

Southwest Airlines flyers warned of final day before decades-old policy change - Southwest had built campaigns around its policy of letting passengers check up to two bags for free