JetBlue and United Airlines partner to expand benefits and rewards for customers, including shared loyalty points and access to each other's routes.

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

Southwest Airlines has implemented new baggage fees, ending its long-standing policy of free checked bags for many passengers. As of yesterday, checkin ...

Southwest Airlines has unveiled new baggage fee charges after allowing up to two free checked bags for decades. Here's what ...

Southwest Airlines ends its free checked bags policy starting May 29, implementing $35-45 fees while preserving perks for ...

The decision by Southwest Airlines Co (NYSE: LUV) to introduce baggage fees is expected to significantly boost its profits, ...

Jefferies upgraded Southwest Airlines (NYSE:LUV) to Hold from Underperform in a note Tuesday, following meetings with senior management, citing renewed confidence in the carrier’s operational overhaul ...

Farewell to “Bags Fly Free” One of the airline industry’s most recognizable perks is getting grounded. As of Wednesday, ...

Southwest ends its iconic "bags fly free" policy, implementing a US$35 fee for the first checked bag and US$45 for the second ...

Southwest Airlines is swapping out its remaining skycap curbside staff for a third-party vendor, aiming to trim costs while ...

CreatorDB shares that building an effective influencer marketing strategy is no longer about one viral moment, it’s about ...