Southwest ends its iconic "bags fly free" policy, implementing a US$35 fee for the first checked bag and US$45 for the second.

A slump in travel demand due to President Donald Trump's trade war has left all U.S. airlines reeling, but the pain is most acute at budget carriers.

While the structure of the loyalty program isn’t being overhauled, these changes reinforce a shift toward rewarding long-term customer engagement. Southwest’s revamp comes amid growing ...

This will potentially mark a shift from previous downturns, when low-cost airlines led by Southwest outperformed ... travel and the growing value of customer loyalty programs have handed an ...

Q1 2025 Results Conference Call May 14, 2025 4:00 AM ETCompany ParticipantsGabriela Burdach - Head of IRRafal Brzoska - ...

Southwest Airlines is swapping out its remaining skycap curbside staff for a third-party vendor, aiming to trim costs while ...

The airline’s decision is in line with an industry trend — rewarding loyalty based not only on how much ... Executive Vice President Customer & Brand. For decades, Southwest Airlines made a name for ...

Jefferies upgraded Southwest Airlines (NYSE:LUV) to Hold from Underperform in a note Tuesday, following meetings with senior management, citing renewed confidence in the carrier’s operational overhaul ...

Thanks to investors at Elliott Investment Management, the Southwest Airlines of today is just as soulless as its competitors.