Southwest ends its iconic "bags fly free" policy, implementing a US$35 fee for the first checked bag and US$45 for the second.

Southwest Airlines is swapping out its remaining skycap curbside staff for a third-party vendor, aiming to trim costs while ...

Jefferies upgraded Southwest Airlines (NYSE:LUV) to Hold from Underperform in a note Tuesday, following meetings with senior management, citing renewed confidence in the carrier’s operational overhaul ...

Thanks to investors at Elliott Investment Management, the Southwest Airlines of today is just as soulless as its competitors.

It’s the last day to book a flight on Southwest Airlines without being hit with a fee to check bags after the airline ...

Farewell to “Bags Fly Free” One of the airline industry’s most recognizable perks is getting grounded. As of Wednesday, ...

CreatorDB shares that building an effective influencer marketing strategy is no longer about one viral moment, it’s about ...

Sainsbury’s is overhauling its Nectar loyalty programme, launching a new app and website ... Wales that tested what features and offers most appealed to users. It means customer will get unique offers ...

That loyalty can mean big bucks to brands. The longer a customer's relationship is with a brand, the more that customer tends to spend. To see how a targeted customer experience can lead to brand ...

But you can give them a nudge to see whether they are the type who could make a good advocate: Introduce them to your affiliate or customer loyalty program that offers the enthusiast something ...