Southwest Airlines has long held a lot of competitive advantages over other airlines, offering free checked bags for all ...

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than it generates in revenue.

He wanted a cleaner look but got a whole new identity—watch how dreadlocks vanish and jaws drop. More than just a trim, this ...

More than just grooming, this visit becomes a breakthrough moment where self-image, confidence, and identity are powerfully ...

Idaho travelers face new TSA, airline, and REAL ID policies this summer. Here’s what to know before heading to the airport.

Southwest Airlines instituted its new bag policy that was previously announced in March. "For reservations booked and ...

Southwest Airlines has gone to the dark side with charging $3 to check bags at the curb. View From The Wing reports the unannounced change is among a slew the airline is already doing such as ...

Now, the day Southwest Airlines warned us about is fast-approaching. In March, Southwest announced that customers will no longer be "allowed two free checked bags" for the first time in its 54 ...

The Trump administration dropped a lawsuit against Southwest Airlines over its allegedly chronic flight delays. In March, Reuters reported that President Donald Trump’s Department of Justice ...