But this is Samsung’s first proper attempt at AI that focuses solely on the device. If the company sticks with it, Bixby could become an essential part of the Galaxy experience. Gemini could only act on a couple of these commands because its focus is entirely different to Bixby’s.

When you trade in your old phone with T-Mobile, you'll get it for free. New and existing customers can swap an old device in any condition for a new Galaxy S25+ for free, or use the credit for up to $1,000 off other models like the top-of-the-line Samsung Galaxy S25 Ultra (delivered as 24 monthly credits on your bill).

Can the phone compete in the crowded smartphone market? - Enhanced AI and impressive camera zoom capabilities make the S25 Ultra a standout in the flagship category

The Galaxy S25 Ultra is Samsung’s latest heavy-duty salvo in the endless smartphone war, and it is every bit as formidable as you would hope. With pricing starting at AUD$2,149,