Mattel and OpenAI Announce Strategic Collaboration Jun. 12, 2025 9:05 AM ET Mattel, Inc. (MAT) Mattel’s first product powered by OpenAI’s technology is expected to be announced later this year ...

Mattel has partnered with OpenAI to create AI-powered toys and games, ... The first product from this collaboration is expected to be announced later in 2025.

Mattel Inc., the El Segundo-based toymaker brand, is bringing its iconic portfolio of Barbie, Hot Wheels and Uno to OpenAI.

Mattel will use OpenAI’s tools to create AI-enhanced toys and digital products without licensing its IP. The first product from the collaboration is expected later this year. Tim Melvin’s ...

The country's two largest two manufacturers saw sales of traditional toys decline due to delayed orders by retailers worried ...

Mattel MAT.O has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday.

Mattel, the company behind beloved toys like Barbie, is partnering with OpenAI to bring AI to the toy aisle before the end of the year. In a new collaboration announced this week, Mattel confirmed ...

Mattel has entered into a strategic collaboration with OpenAI for AI-powered products and experiences based on its stable of iconic brands. The two companies said they will emphasize innovation ...

Mattel, the toy maker behind Barbie and Hot Wheels, said it’s teaming up with OpenAI, which created popular chatbot ChatGPT, to “bring the magic of AI to age-appropriate play experiences.” ...

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and OpenAI today announced a strategic ...