A Minecraft Movie” has set a Max streaming date for June 20. Based on the sandbox “Minecraft” game that was first developed ...

When we set out to launch the new A Minecraft Movie retail range, we knew one thing for sure: this wasn’t just another licensed product drop.

Discover why McDonald's is a strong buy amidst tough economic conditions. Explore its market share growth, margin recovery, ...

Minecraft' executive Harry Elonen analyzes 'A Minecraft Movie' box office success and transmedia strategy at SXSW London ...

Subway Surfers may be headed to the big screen as Sybo hints at a possible movie adaptation, following the success of other ...

The Disney executives who made the choice to place a pause on some of their upcoming live-action remakes in the wake of Snow ...

McDonald's U.K. and Ireland division named Ben Fox as its new senior vice president and chief marketing officer. In this role, Fox will lead the marketing teams in the region, oversee agency ...

In the past two months, IMAX screens delivered $39 million to the global box office for “Sinners” (out of $321 million total), $30.6 million for “A Minecraft ... the movie in some marketing ...

“A Minecraft Movie” has quickly become the highest-grossing movie ... according to Traackr. These marketing strategies are predatory as the companies jump on a community-made trend and intertwine it ...

The “A Minecraft Movie” and “Kung Fu Panda” star stopped ... But it’s not just marketing that factors into Black’s calculation, there’s also the theater owner’s cut.