Minecraft' executive Harry Elonen analyzes 'A Minecraft Movie' box office success and transmedia strategy at SXSW London ...

When we set out to launch the new A Minecraft Movie retail range, we knew one thing for sure: this wasn’t just another licensed product drop.

The Disney executives who made the choice to place a pause on some of their upcoming live-action remakes in the wake of Snow ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

McDonald’s has appointed a new CMO to head up marketing in the UK and Ireland, promoting internally to fill the role.

McDonald’s UK & Ireland has appointed company veteran Ben Fox as SVP chief marketing officer. Fox returns to the UK and Irish business from his role as senior director of marketing and strategy for ...

Movie studios are putting more emphasis on the IMAX brand as it stands out as a bright spot in the theater business.

In Burger King's more recent past, under Curtis' leadership, the chain has had two major partnerships: one with "Spider-Man: ...

Executives say that the lineup is strong on paper, though uncertainty abounds and August is lacking in compelling titles.