Brand experts suggest the need to move beyond SEO and optimize AI summaries; GEO has the potential to level the field but ...

Google’s latest innovation in search technology, AI Mode, has rolled out globally, promising to revolutionize how users interact with the web by delivering AI-powered responses to complex queries.

Between Google Search’s new AI Mode and Perplexity, I’m leaning toward Perplexity — but that could change sooner than you ...

Even though at the start of the unprecedented artificial intelligence race that kicked off at the end of 2022 and beginning ...