What we tried to do is bring culture, entertainment, even entrepreneurialism and sport, together, and mash it up in interesting ways," says Lance Festerman, the CEO of Fanatics Events.

Fanatics Bets That Pop Culture and Star Athletes Can Take Its Festival Game to Another Level Fanatics CEO Michael Rubin is convening LeBron James, Tom Brady, Kevin Costner, Spike Lee, Travis Scott ...

The 40/40 Club at Fanatics Fest NYC wasn’t just a pop-up, it was the mecca of the convention that proved, yet again, why Jay-Z’s vision still holds weight years later.

Jay-Z, Tom Brady, Logan Paul, and More Appear at Fanatics Fest NYC 2025 Others that joined them include Spike Lee and Derek Jeter. Trey Alston June 21, 2025 ...

The popular streamer pulled up at the Javits Center for 2025’s Fanatics Fest, which returned with over 500 athletes and celebrities. iShowSpeed made his presence felt among the sea of star power.

Fanatics CEO Michael Rubin is convening LeBron James, Tom Brady, Kevin Costner, Spike Lee, Travis Scott and Jay-Z under one roof in New York this week.