What if Microsoft organically found their way into matching one of the most successful marketing campaigns of all time?

Microsoft reveals the list of the top 20 best-selling Xbox Store games of 2024, which includes a few somewhat unexpected entries.

Post the Ninja Gaiden 4 announcement, Xbox's chief shares the company's enduring push for a new sequel in the long-running action series.

As Xbox pushes for a more inclusive gaming ecosystem, the console wars could be over. Will Sony adapt or continue its exclusivity model?

Microsoft is expanding storage options for Xbox Series X/S, allowing external USB drives larger than 16 terabytes through a new update. This will be beneficial for managing game libraries, especially for the Xbox Series S.

Microsoft Gaming CEO Phil Spencer reflects on Starfield's Xbox console exclusivity, suggesting the game may reach more platforms in the future.

In a recent interview, Xbox chief executive Phil Spencer has all but confirmed that it won’t be making its first-party titles exclusive to its console, suggesting that it might be high time for console warriors to bury their hatchets for the sake of unity.

Xbox players that are thinking about making the jump to the Switch 2 will probably be happy to hear that Microsoft is planning on supporting the new console.

If you need over 16TB of USB storage for your Xbox Series X/S all I want to know is, why?

Xbox CEO Phil Spencer wants to see games moving over to PlayStation, talks the future of Xbox, says 'we want our Xbox hardware to win'.

Xbox has mixed up its strategy over the past year - releasing four titles across Sony and Nintendo's platforms, and pushing a new marketing campaign making pretty much every device an Xbox. Microsoft Gaming CEO Phil Spencer has also mentioned how there are "no red lines" in terms of the software Xbox releases on other platforms going forward.

Beyond these four games, Microsoft has a busy year ahead of it: Avowed, Fable, and The Outer Worlds 2 are all slated for 2025, too, though they weren’t showcased during the Thursday Xbox Developer Direct. Here’s what was.