Video Helps Persuade 73% of People to Buy a Product or Service [Survey] New Animoto survey data shows that video has a positive impact on online purchase decisions and drives brand engagement.

The ultimate 2022 Google updates round up Summarizing the rumored and confirmed updates Google launched this year, their impact on page rankings and SEO strategy ...

Video optimization leads to considerable increase in landing page conversions and additional traffic and product discovery channels.

Here’s how the recent COVID-19 pandemic has had a lasting impact on Google SERPs and what it means for the future of personalization.

What if Google was trying to take down the barriers that prevent business owners from being competitive on the SERP? How would that impact SEO now & in the future? Learn what ‘search equity’ is, how ...

The complete beginner's guide to Schema.org markup Do you know how to speak ‘search engine’? If there was ever a universal language for communicating with search engines, Schema.org is probably it.

Visual search engines will be at the center of the next phase of evolution for the search industry, with Pinterest, Google, and Bing all announcing major developments recently. How do they stack up ...

Ten effective ways to boost your click-through rate (CTR) from organic search. Create featured snipets to GMB, image optimization, schema, and more.

Task Analysis: The Key UX Design Step Everyone Skips Task analysis is a step-by-step analysis of the users' task, from their perspective. Taking this approach to user research and task analysis will ...

Penguin 4.0: what does it mean for SEO practitioners? As you’re no doubt aware, Google finally rolled out its Google 4.0 algorithm update at the end of last week.

Search engine saturation: The ever evolving SERP and how brands are responding The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What does ...

Interaction to Next Paint is one of the Core Web Vitals metrics that impact Google rankings. Learn how you can optimize your website.