While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

Brian Monahan’s hiring comes at a time of growth for Albertsons Media Collective and adds to recent leadership changes at the ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson ...

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate ...

The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a ...

Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it ...

The campaign, with creative by Mischief and paid media by DentsuX, includes buys on podcasts like “Good Hang” and a TikTok ...

CMO Craig Brommers explains how the star will help the retailer connect with a wider audience and introduce a more elevated ...

Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock ...

The chain’s pigtail-sporting mascot is swapped for scowling Wednesday Addams for a limited-time meal collaboration and in-app ...

Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...