See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to ...

Shrinking budgets aren't a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue.

Please note that your conversations will be recorded. I am trained on the MarTech.org archives, ask me anything! MarTechBot is thinking ... As you set your 2025 professional goals, why not add one ...

The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer ...

Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. While ...

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to ...

It’s the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. We ...

Creating standout content takes significant time, effort and resources. Yet much of that content doesn’t reach its full potential. It often underperforms in reach, engagement and ROI, leaving ...

The popular online video platform TikTok went dark over the weekend, as a law that banned the app in the U.S. went into effect. By Sunday afternoon, U.S. Eastern Time, the TikTok website was back to ...

Seventy percent of marketers say identifying audiences across multiple touchpoints is harder than ever. Sixty-six percent say ...

AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing ...