Despite the rise and convenience of ecommerce, shoppers still largely prefer to shop in-store, with a March 2025 YouGov poll ...

The latest Fast-Moving Consumer Goods (FMCG) digital marketing best practice, briefings, case studies, statistics, trends, and more, from Econsultancy.

With the beginning of a new year one is supposed to be inspired to look ahead and set lofty goals for the future. However it is also a time to look back on the past 12 months to reflect and see if ...

Deputy Insights Editor Rebecca is Deputy Insights Editor at Econsultancy. She is an avid follower of all things digital culture, a technology enthusiast, and an ardent fact-checker. Her favourite ...

Effective site search functionality on a company’s website is an increasingly important component of a successful digital strategy. Companies are typically increasing their investment in site search ...

When I started looking at user journeys for CrowdShed.com and the tools we’d need to deliver a good quality UX, one of the first areas I looked at was forms. Form abandonment is a headache for all ...

Digital Shift Q3 2025 explores the increasing automation of advertising, the emergence of context engineering, and brand building in an AI-dominated era.

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

From Google announcing multi-modal ‘ multisearch ’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

This report defines the components of a marketing mindset, and provides guidance on how to instil a strong marketing mindset in organisations.

What’s in store for influencer marketing in 2023? Experts discuss the cost-of-living crisis, potential regulation, live shopping, and more.

TikTok has had a big impact on fashion retail, with brands increasingly using the platform to both determine trends and drive sales. Here’s how fashion brands are getting involved, along with further ...