Timbaland had the internet in shambles when he announced that he was creating his own A.I. music company called Stage Zero and introduced his first signee, a singer named TaTa.

Timbaland says TaTa is the first of a new generation of musical acts. That might be true, as there's certainly a lot of AI-generated music on streaming platforms now.

One of turn-of-the-millennium pop's big thinkers, Timbaland has co-launched a new AI-focused entertainment company called Stage Zero, which recently announced its first AI-generated "artist," TaTa.

Timbaland has launched an AI entertainment company called Stage Zero. AI musician, TaTa, is the first signee. By Mahalia Otshudy Published June 6, 2025 Screenshot: TikTok (@Isaiahjaay1) ...

One of turn-of-the-millennium pop's big thinkers, Timbaland has co-launched a new AI-focused entertainment company called Stage Zero, which recently announced its first AI-generated "artist," TaTa.