The Third Street Promenade entertainment zone is the first in the region following the passage of California Senate Bill 969 in September 2024.

The vote clears the way for the Third Street Promenade to become one of the first “Entertainment Zones” in California outside of San Francisco to allow outdoor consumption of alcohol in public ...

Why it matters: The vote clears the way for the Third Street Promenade to become one of the first “Entertainment Zones” in California outside of San Francisco to allow outdoor consumption of ...

Santa Monica officials are aiming to revitalize Third Street Promenade with a new proposal that allows public alcohol consumption within a designated "Entertainment Zone." The measure, passed ...

Simply stroll down Los Angeles' iconic Third Street Promenade in Santa Monica, and it's easy to see why the once-thriving shopping and dining area is in trouble. There are a ton of vacant retail ...

Santa Monica hosts a free event at Tongva Park to celebrate its 150th anniversary with art, music, and activities.

Music, restaurants and retail draw visitors to Santa Monica's 3rd Street Promenade, and some like the idea of being able to walk around with a drink in hand. KTLA's Sara Welch reports live on ...

Tech titan Google opened only its sixth brick and mortar store on the Promenade on Friday morning. Residents and tourists may have noticed the blue-colored banner on the northwest corner of Third ...

Outdoor drinking is coming to the Third Street Promenade in Santa Monica on Fridays, Saturdays and Sundays. (File photo by David Allen/SCNG) ...

The Third Street Promenade entertainment zone is the first in the region following the passage of California Senate Bill 969 in September 2024.