It would be dangerous to see synthetic data and AI as “escape routes” from data quality problems in the market research ...

Researchers should know more about how the brain works to help them influence the decisions of consumers, according to Market ...

Employee confidence in the US dropped to 44.4% in February, according to a monthly index from employee website Glassdoor – ...

A panel entitled ‘Brand purpose amid the culture wars’ at the MRS annual conference 2025 discussed how brands should not row back on social purpose commitments out of fear of ‘getting it wrong’. With ...

The workforce survey for the UK's advertising and marketing industries, the All In Census, is taking place today (Wednesday ...

The combined application of human intelligence and artificial intelligence is the most powerful means of generating insight ...

The drive for a business to become more customer-centric should not just be the focus of insights and marketing teams, but ...

Good advertising does not need to be changed regularly to be effective, according to a session at the MRS annual conference.

The market research industry is in “critical position to guide us through the future”, according to Dex Hunter-Torricke, head ...

American political polling news website FiveThirtyEight (538) has closed down, with owner The Walt Disney Company rolling it ...

Good advertising does not need to be changed regularly to be effective, according to a session at the Market Research Society ...

The world is rapidly approaching a point where the public will be reluctant to believe anything they read, see or hear due to ...