AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

X will reportedly begin assigning an “aesthetic score” to ads, and so-called “beautiful ads” with better scores will actually ...

"We have a conviction that superintelligence is going to improve every aspect of what we do,” Mark Zuckerberg told investors ...

Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...

DCG's new tool analyzes the given moment – culturally, politically and economically – to understand how to best target its ...

As the line blurs between SSPs and DSPs, forget the drama, says Nexxen's Kara Puccinelli. The question should be: Is the tech ...

With over $200 billion in programmatic spending on the table next year, maximizing yield is the name of the game for ...

The Trade Desk, which is not a SaaS company, is at the whims of fickle marketers and agencies. That’s why, when the market ...

Ride-hailing app company Curb Mobility is bringing TikTok's user-generated content to Taxi TV, its network of more than ...

Google’s AI search tools are creating a paradox; Amazon pulled its Google ad budgets; and now’s a great time for indie ...

When used strategically, AI can produce content on par with the quality of marketers' work. What does that mean for the job ...