New collaboration brings together Samba identity graphing technology with Snowflake’s secure data infrastructure enabling AI Agents to redefine media optimizationSAN FRANCISCO, Aug. 14, 2025 (GLOBE ...

With IRIS.TV, advertisers can target more than 500 billion monthly ad requests through their preferred ad platforms. Video-level contextual targeting drives upper- and lower-funnel marketing ...

With 5.3 million posts under the #WhatToWatch hashtag and three quarters of users saying TikTok influences what they watch ...

NEW YORK—Samba TV has partnered with Affinity Solutions to offer brands and advertisers cross-platform measurement of return on ad spend (ROAS) and targeted solutions, the company said today. The ...

Box office star power and spending is pouring into household devices, writes Ashwin Navin, co-founder and CEO at Samba TV. Audiences are experiencing subscription fatigue and turning to cheaper ...

Samba TV enables the next-generation TV experience powered by its first-party data, helping viewers engage with relevant media and empowering brand marketers to quantify that engagement.

Samba TV publishes more Smart TV apps than any other company in the world, and Samba TV's software and applications are currently available on over 30 million screens in 118 countries.

As premium plans become more costly, a majority of new streaming subscribers are opting for ads, according to a new report from Samba TV. In the second half of 2024, 43% of total SVOD subscribers ...

On Wednesday, the demand-side platform announced a partnership with Samba TV to access the measurement provider’s automatic content recognition (ACR) data. Using Samba’s ACR data, StackAdapt is ...

Red Bee Media, the media services provider, and Samba TV, a provider of TV technology for audience data and omniscreen measurement, have announced additional integrations and an extension of its multi ...