The Samba TV Wrap report has spent all summer highlighting Netflix's successes. This week, the streaming giant found a way to ...

Samba TV also reported explosive growth in CTV viewing, with CTV viewership up 46% in Q2 (April to June), a significant ...

Samba TV, a specialist in AI technology for media analytics, has launched its Snowflake Native App for identity resolution, ...

The analysis shows brands shifting media investments to capture the attention of viewers rapidly adopting streaming, marked ...

New collaboration brings together Samba identity graphing technology with Snowflake’s secure data infrastructure enabling AI Agents to redefine media optimizationSAN FRANCISCO, Aug. 14, 2025 (GLOBE ...

Samba TV announced on Wednesday a product which promises to reveal what the world is watching on television in real-time, something that's never been done before.

Another week, another new Netflix title atop the Samba TV Wrap report streaming chart. It’s become old hat now: the streaming giant has held the No. 1 spot for eight straight weeks, with six different ...

NEW YORK—Samba TV has partnered with Affinity Solutions to offer brands and advertisers cross-platform measurement of return on ad spend (ROAS) and targeted solutions, the company said today. The ...

Viewership for Stephen Colbert's "Late Show" shoots up after CBS cancellation. The comedian saw his numbers jump sharply in days after controversial decision.

According to eMarketer, linear TV accounted for 71% of U.S. video advertising spend in 2020. It fell to 62% in 2021 and was projected to slide to 57% in 2022. Budgets are following viewers to CTV ...