Apple Inc. is considering using artificial intelligence technology from Anthropic PBC or OpenAI to power a new version of Siri, sidelining its own in-house models in a potentially blockbuster move aimed at turning around its flailing AI effort.

While Siri can already call on ChatGPT for difficult questions, Apple now seems to be exploring a much deeper integration with technology from third-party AI providers.

Apple Intelligence hasn't gone to plan, forcing the company to search for a third-party AI provider to power its digital assistant.