Advanced Micro Devices Inc. Chief Executive Officer Lisa Su said her company’s latest AI processors can challenge Nvidia Corp. chips in a market she now expects to soar past $500 billion in the next three years.

Advanced Micro Devices Inc. unveiled a new series of artificial-intelligence chips on Thursday that already have some tech giants lined up. The new accelerators could be a boost for the company as it competes with Nvidia Corp., since AMD has so far struggled to gain much ground in the massive market for the hardware that helps run AI applications.

On Thursday, at AMD’s Advancing AI event in San Jose, Calif., the company announced its latest AI chips to compete with Nvidia, the market leader: the AMD Instinct MI350 series consisting of the MI350X and MI355X.

Advanced Micro Devices unveiled its MI350 Series accelerators and several other new artificial-intelligence-focused products as it looks to challenge industry rival Nvidia.The MI350 Series consists of Instinct MI350X and MI355X graphics-processing units and platforms,

The company announced broader access to the AMD Developer Cloud, offering developers and the open-source community access to next-gen compute platforms