In a star-studded pitch to advertisers on Monday, Amazon announced a slew of new projects along with an ad format powered by artificial intelligence. Amazon leaned into the advertising funnel in a big way during its 2025 Upfront event at the Beacon Theater in New York City on Monday night.

Amazon's Prime Video on Monday said its ad-supported streaming service reaches more than 130 million U.S. customers, up from 115 million in 2024.

Discover 10 of the most popular movies and shows streaming on Amazon Prime Video this week, including new and returning hits like 'Homefront'