My biggest gripe about modern smartphones is that they’re too complex. This was true before the chatbots became The New Thing, but generative AI has only accelerated the problem. Samsung is first out of the blocks with its solution: a repurposed Bixby on the Samsung Galaxy S25 Ultra.

Last month, Samsung unpacked its latest flagship smartphones, the Galaxy S25 series. The company sent me two: the midrange S25+ and the top-tier S25 Ultra, while AT&T loaned me an Ultra on their network. (The Samsung models are on T-Mobile.)

Later in November, the site Smartprix pointed to a June release thanks to the addition of a phone with the model number SM-S937U being added to the GSMA IMEI database. In general, once Samsung adds a device to that database you can to see it released in six to seven months, suggesting a June release date.