Fanatics CEO Michael Rubin is convening LeBron James, Tom Brady, Kevin Costner, Spike Lee, Travis Scott and Jay-Z under one ...

One of college basketball's highest-paid players last season, former Duke star Cooper Flagg had estimated NIL contracts that ...

A long-time advocate for athlete ownership and creative control, Dwyane Wade brings his deep-rooted legacy in footwear and ...

ESPN and Fanatics are deepening their relationship around Fanatics Fest, which starts Friday and runs through Sunday, ...

Fanatics has announced an upcoming competition called the Fanatics Games that will pit fans against sports stars for money.

Joes, which matched fans against famous athletes, and also on the ... the famous competitors and the greater Fanatics ecosystem, either via partnerships or the celebrities’ appearances at ...