Big 12 revenue and BYU’s advantage A Big 12 pendant is sold at the T-Mobile Center during the Big 12 Championship in Kansas City, Mo., on Tuesday, March 11, 2025. | Brice Tucker, Deseret News ...

Can BYU football continue to be a transformational program in this day and age of revenue sharing, transferring and NIL ...

A year ago, a top Latter-day Saint official said BYU "can never become a ‘pay for play’ culture" — but the Cougars are still ...

BYU’s move to the Big 12 seems to be paying off on the recruiting trail. The Cougars’ 2026 class has created a stir in the college football world, with the potential to rank among the program ...

The NCAA has decided not to expand the men's and women's basketball tournaments beyond 68 teams in 2026. Dan Gavitt, NCAA senior vice president of basketball, announced ...

Now that we are well within the Big 12's top-valued programs, we are nearing the $400 million mark. Oklahoma State's current on-field product does not align with its current valuation, but that ...

The Big 12 is a big conference with a short memory — and BYU couldn’t be happier. Seven months removed from belittling No. 23 Colorado 36-14 in the Alamo Bowl, the team with the best defense ...