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Warner Bros. Discovery Is Rebranding Max

Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the studio's recent film successes.

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· 3h · on MSN

HBO, Max, or HBO Max? Warner Bros. Discovery finally chooses a name that makes sense

· 4h · on MSN

Warner Bros. Discovery’s streaming service Max becomes HBO Max — again

47m

Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max’ Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman’ Movie

Normally, Conan O’Brien and the “Inside the NBA” stars get the biggest laughs at a Warner Bros. Discovery (and before that, a ...

6hon MSN

Warner Bros. Discovery Ready to Offer Batman, Harry Potter, ‘Friends’ as Figures for Ads

A new effort from Warner Bros. Discovery will offer advertisers the chance to use popular figures like Batman and Harry ...

4hon MSN

Warner Bros. Discovery U.S. Hispanic 2025-26 Upfront: Digital Expansion Plans & WBTV Hispanic Stream Launch

Warner Bros. Discovery U.S. Hispanic has revealed its digital expansion plans in its 2025-26 Upfront, which includes the ...

5hon MSN

‘Renovating the Bachelor Mansion’ and ‘Dancing With the Sharks’ Lead Warners Bros. Discovery’s Unscripted Slate

An HGTV show centered on renovating the iconic "Bachelor" mansion and a Shark Week special "Dancing With the Sharks" are ...

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