Third Street for decades was Santa Monica's main commercial strip, but by the late 1950s it was laboring to keep up with new regional shopping centers.

“The Third Street Promenade is really the heart of our downtown,” said Andrew Thomas, chief executive of Downtown Santa Monica Inc., a nonprofit committed to upkeeping and bettering its city.

It was reopened officially 30 years ago with the name “Third Street Promenade”—definitely ahead of its time. For back then. Now, in 2019, enter the Third Street Promenade, 3.0.

The street got a new name: Third Street Promenade. In a bit of fair-play turnabout, Santa Monica Place underwent a redesign and reopened in 2010 as an open-air mall.

After it opened in 1989, Santa Monica’s Third Street Promenade became one of the most popular shopping destinations in the world. The three-block stretch was closed to cars, and visitors flocked to ...

Preferred Street Promenade Santa Monica’s Third Street Promenade will undergo transformative master plan By Shane Reiner-Roth • November 14, 2019 • News, Transportation, Urbanism, West ...

DOWNTOWN — Owners of the Third Street Promenade food court want to give it a farmers' market feel. Centennial Real Estate and Lincoln Property Co., who recently paid $20.5 million for the five ...

The Third Street Promenade is Santa Monica’s main retail district, responsible for 15 percent of the city’s annual sales tax revenue. After Covid took its toll, around 40 percent of its ...

An afternoon of inclusion and awareness will rock the Third Street Promenade this Sunday as Santa Monica hosts the third annual Autism Rocks concert. The free concert is a nonprofit celebration of ...

To get to Apple Third Street Promenade, park at Parking Structure 6 on 1431 2nd Street. Park high in the structure and take the stairs for views of sunsets, palm trees, ocean, and Malibu — off ...