Many popular chicken chains thought they had gotten ahead of the McDonald's Snack Wrap rerelease by launching their own, but none compare to the original's fame. The McDonald's Snack Wrap was introduced nationwide in 2006 and quickly became a fan favorite.

Taco Bell made headlines in 2022 after an online campaign — boosted by Doja Cat — led to the return of its Mexican Pizza. Now, fans are still campaigning for the Seven-Layer Burrito, gone since 2020.

Popeyes threw shade at McDonald’s after the latter announced that its beloved Snack Wrap would return to menus this summer, just a day after Popeyes dropped its own Chicken Wrap