It seems a natural direction for Reddit, which now has more than 70 million weekly active users on its search function and more than 6 million WAU using Reddit Answers. Huffman believes Reddit is ideally positioned in a world where people are increasingly wanting human-powered answers to searches driven by their massive amount of Reddit chats.

Reddit is working on a new unified interface that will merge its legacy search and AI-powered Q&A features, as well as make its search box more prominently visible in the app.

To continue to build out search, Reddit is “expanding Reddit Answers globally, integrating it more deeply into the core search experience, and making search a central feature across Reddit,” Huffman says.