The time change is less than two weeks away and Kroger is hoping to make that change a little easier. Starting on March 4 at noon, Kroger will be giving away what they refer to as the Hour Back Box.

Kroger This story was originally published on Supermarketnews. It’s not exactly Christmas, Thanksgiving, or the Super Bowl, but the annual spring forward of daylight savings—the one where the nation loses an hour of sleep—is on Kroger’s radar as a new occasion-driven marketing opportunity.

In a new promotion that ties into the notion of micro-occasions and also spotlights breakfast offerings, The Kroger Co. is launching its first “Hour Back Box” timed with the switch to Daylight Savings Time. Given the loss of an hour’s sleep, the retailer aims to “make daylight savings a little easier this year.”

The time change is less than two weeks away, and Kroger is hoping to make that change a little easier. Starting on March 4 at noon, Kroger, the parent company of Dillons, will be giving away what they refer to as the Hour Back Box.