Habit Burger & Grill's marketing gambit continues with an updated In-N-Out billboard. Habit won USA Today's 10 Best fast-food burger ranking for a second year.

The Habit Burger & Grill has once again been voted the best burger in America by USA Today's 10Best. The Habit trolled its rival, In-N-Out Burger, by placing a billboard near LAX that noted In-N-Out's drop to #4. The rankings were released not too long after In-N-Out President Lynsi Snyder announced her family's move to Tennessee.

To celebrate the repeat, The Habit took out a billboard at In-N-Out’s high-profile drive-thru near Los Angeles International Airport. It reads, “Congrats on #2 In-N-Out,” with #2 X’d out and replaced with “#4.”