The hunt for the original goes on, but Gibson Custom Shop is making headway on what looks like plans for a fully fledged Back ...

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The legendary luthier has continued his work with Gibson, re-imagining former president Theodore McCarty’s vision of the ...

Since becoming Gibson's CEO in 2023, Cesar Guekian has teased new releases on his Instagram ahead of big reveals. It appears he’s done it again with a post that hints at the return of an oddball ...

A year ago, Gibson CEO Cesar Gueikian launched a new project called the Gibson Band, featuring rock stars Tony Iommi and Serj Tankian. Now Gueikian is back with another famous-people collab, this ...

I can’t wait to get started, keep momentum, and press ahead.” Cesar Gueikian joined Gibson in 2018, merging his business background with his lifelong passion for music and guitars.

Though best known for its iconic electric guitars, Gibson also produced its own amplifiers until the late 1960s. A couple of years ago, company CEO Cesar Gueikian hinted at its return to tube amp ...

Gibson Records, Cesar Gueikian, Serj Tankian, and Tony Iommi will donate all proceeds from the sale of the song “Deconstruction,” as well as the funds raised from the auction of Serj Tankian's ...

Gueikian is also a musician, guitarist and songwriter and has recorded with many notable names, according to the release. Curleigh has served as president and CEO of the iconic Nashville company ...

With Tankian on board, Gueikian approached a man he considers his “adopted godfather, Tony Iommi, who was another quick “Yes.” “In 24 hours, I had the solo from Tony,” Gueikian says ...

Gibson Brands has named Cesar Gueikian, who has served as interim CEO since May, to the role permanently. He is also president of the iconic guitar company based in Nashville. Gueikian joined ...

Cesar Gueikian, President and CEO of Gibson Brands, elaborated on the choice of London as the site for this innovative venture. "With the UK's vibrant music scene and London's historical richness ...